It's one big missing piece. My experience over instagram post & reels led marketing by most such brands is that they all feel similar to each other and compete the mindspace with other personal care brands that are also trying the same imagery.
Some storytelling is visible, but there is a gap and lot more needs to be done.
One new 'trend' that I hoped to understand but found missing was the DIY perfume kiosks that are popping up everywhere. While it looked interesting earlier, now they have made the whole science/art of perfumery feel like a 'cheap' act.
What got them started and what role will they play according to you?
This reminded me of a pet parent I knew who used to spray perfume on their dog, not as a freshener, but just so it would smell good. I thought it was quirky until I saw that Dolce & Gabbana had actually released a perfume just for pets. It shows how uniquely markets can expand. Great post sir.
Also, I have sent you a personal message. Whenever you're free, could you please take a look?
Wow - that was a thorough read. I'm now wondering if you think it's worth your while to comment on why Lush hasn't yet re-entered India!
Brilliant post. Thanks a lot.
On Brand building
It's one big missing piece. My experience over instagram post & reels led marketing by most such brands is that they all feel similar to each other and compete the mindspace with other personal care brands that are also trying the same imagery.
Some storytelling is visible, but there is a gap and lot more needs to be done.
One new 'trend' that I hoped to understand but found missing was the DIY perfume kiosks that are popping up everywhere. While it looked interesting earlier, now they have made the whole science/art of perfumery feel like a 'cheap' act.
What got them started and what role will they play according to you?
this was a brilliant read. love the nod to the replica line, always felt like they had a brilliant story going for them.
This reminded me of a pet parent I knew who used to spray perfume on their dog, not as a freshener, but just so it would smell good. I thought it was quirky until I saw that Dolce & Gabbana had actually released a perfume just for pets. It shows how uniquely markets can expand. Great post sir.
Also, I have sent you a personal message. Whenever you're free, could you please take a look?